June, 22, 2018; Sacramento, CA
And Now You Know, Produce Industry News
Alan Shulman and Mark Cassius Discuss AppliColor Inc.'s Poma Fresh Application
Poma FreshTM a new way to evaluate produce for ripeness and freshness based on a color spectrum. “We can’t make an unripe melon taste great, but what we can do is help you pick the very best, the sweetest and juiciest melon from those on display. Our technology is available with your smartphone camera and our app, Poma FreshTM, that you simply download from the internet,” said CEO Alan Shulman, Ed.D.
Poma FreshTM can take tens of thousands of pixel test points on a single vegetable to present a more accurate assessment. This can take a picture and, in something that looks like an x-ray scan, immediately provide an objective laboratory-quality assessment of freshness. Mark has many years of experience bringing fresh produce to the table, and shares he believes Poma Fresh offers an avenue for more transparency among shippers, retailers, and consumers, plus a new standard for fresh product that is accessible by anyone with a smartphone.
Read more about Poma FreshTM on the And Now You Know website.